Meet the Media & Beyond: Dial Up Your Digital—Non-Traditional & Social Media

In a profession where visibility increasingly shapes opportunity, the digital media landscape has become as critical as the printed page once was—if not more so. This panel explores how architecture firms can cut through the noise by strategically using social media and digital platforms to amplify their work, ideas, and point of view. Panelists will break down which platforms matter most today, how often and when to show up, and how to read engagement metrics in ways that actually inform business development. The conversation will also examine how online presence translates into real commissions, collaborations, and client relationships. Attendees will gain insight into shaping a clear, authentic brand voice—and pairing it with the right content, from photography and video to emerging tools like VR—to make their firms more visible, credible, and top of mind.

Speakers:
Alina Heim, Associate Vice President, Digital, Dada Goldberg
Jelena Loncar, Head of Communications, ShoP Architects
Millie Thwaites, US Editor, The Local Project

Moderator:
Tami Hausman, Founder, Hausman LLC

More Events in this Series:
February 11, 6–8pm: Strategies for Getting Your Firm Seen, Heard, & Hired
March 4, 6–8pm: Competitions, Awards, and Speaking Opportunities