Pitching to Print Media: A Primer for Small Firms and Young Practitioners

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For architecture and design firms, publishing work can boost professional credibility and lead to new opportunities—but the print media landscape can also be daunting. What are the typical terms of exclusivity and why do some magazines require it? Who pays for architectural photography when projects are published? When is the best time to pitch editors? For many small practices, especially ones without a dedicated communications team or an external public relations consultant, the nuanced answers to these questions may seem out of reach. Join Leopoldo Villardi, Senior Editor at Architectural Record, for an introduction to the world of architectural publishing. This talk will cover essentials—from understanding editorial calendars to crafting compelling narratives—to help designers best position their work for print publication and connect with intended audiences.

Leopoldo Villardi, Senior Editor, Architectural Record

About the Speakers:
Leopoldo Villardi is Senior Editor at Architectural Record, where he oversees the magazine’s residential features (including the annual issue of Record Houses), book reviews, and the Design Vanguard award program, which is given to ten leading young practices each year. Leo joined Record in 2022 after a decade of work as an editor, writer, and researcher—he has contributed to several architecture books, coauthored Robert A. M. Stern’s autobiography Between Memory and Invention, and is a New York State Council on the Arts grant recipient. Trained as an architect, Leo holds a master’s degree from Columbia University’s Graduate School of Architecture, Planning & Preservation and a Bachelor of Architecture from Rensselaer Polytechnic Institute’s School of Architecture.